Good book on the power of language and how it frames perception
IDEAS are PRODUCTS
We’re really turning (churning, cranking, grinding) out new ideas
We’ve generated a lot of ideas this week
WOMEN are like PERISHABLES or CARS
She is ripe
She has mileage.
THE EYES ARE CONTAINERS FOR THE EMOTIONS
I could see the fear in his eyes.
His eyes were filled with anger.
There was passion in her eyes.
LOVE IS WAR
He is known for his many rapid conquests
She fought for him, but his mistress won out
He fled from her advances.
UNDERSTANDING is SEEING
IDEAS ARE LIGHT-SOURCES
DISCOURSE IS A LIGHT-MEDIUM
I see what you’re saying
It looks different from my point of view
What is your outlook on that?
I view it differently
Now I’ve got the whole picture
Let me point something out to you
That’s an insightful idea
That was a brilliant remark
The argument is clear
It was a murky discussion
Could you elucidate your remarks?
It’s a transparent argument
The discussion was opaque.
THEORIES (and ARGUMENTS) ARE BUILDINGS
Is that the foundation for your theory?
The theory needs more support
The argument is shaky
He prefers massive Gothic theories covered with gargoyles
His theories are Bauhaus in their pseudofunctional simplicity.
Deciding is Cutting